Incline Village, Nevada, February 2, 2023 – Socure, the leading provider of digital identity verification and fraud solutions, today announced it was named to the Embedded Fintech 50, a list launched by GGV Capital in partnership with Crunchbase, to recognize the most promising fintech companies in the eyes of startup investors.  GGV Capital convened 57 investment firms to nominate and vote on the 50 honorees. Having raised more than $12 billion collectively, the Embedded Fintech 50 demonstrates the enthusiasm of venture capital investors in the growth and innovation of this sector. 
“We are honored to be included with such an elite group of companies and thank GGV Capital for naming us to this list,” said Johnny Ayers, founder and CEO of Socure. “As payments become embedded into every consumer application, it is more important than ever that identity solutions enable trust in this new era of commerce as well as the ability to accurately identify digitally native customers quickly. We&#8217;re excited to be recognized for our work in the next era of embedded fintech and that the traction we’ve made in the industry continues to be celebrated.&#8221;
Socure is the market leader and highest valued company in the identity verification space. Its graph-defined platform combines advanced machine learning and artificial intelligence with all elements of a consumer&#8217;s identity to deliver the most accurate and robust identity verification and proofing, Know Your Customer (KYC), and fraud risk prediction solutions in the market. 
“Embedded fintech is a bright spot in today’s market, and it is exciting to see how companies are democratizing access to financial services through technology,” said Hans Tung, managing partner at GGV Capital. “We are excited for the continued development of the embedded fintech landscape and further creative innovations to come. Congratulations to the Embedded Fintech 50 honorees!”
About Embedded Fintech 50 
Embedded Fintech 50 includes the most promising embedded fintech startups as nominated and voted on by investment firms. GGV Capital launched the list in partnership with Crunchbase and convened 57 investment firms to develop the inaugural list. This year, 175 companies were nominated, and 50 were selected through a voting process that required the nomination of portfolio and non-portfolio companies. Nomination criteria included companies with a primary product focus on fintech, U.S. as a primary market, and Series A stage and beyond. Embedded fintech is defined as financial service platforms or financial service providers that integrate into commercial or financial service platforms. For more information about participating investors and list methodology, visit:  <a href="https://www.embeddedfintech50.com/">https://www.embeddedfintech50.com</a>.
About GGV Capital
GGV Capital is a global venture capital firm partnering with founders to build category-leading companies around the world. Focused on multi-stage, sector-focused investments, GGV manages $9.2 billion in investments across the U.S., China, Southeast Asia, Israel, Latin America, and India. Founded in 2000 with roots in Singapore and Silicon Valley, GGV has backed more than 500 companies, including Affirm, Airbnb, Alibaba, BigCommerce, Boss Zhipin, Bowery Farming, Grab, Full Truck Alliance, HashiCorp, Hello, Keep, Kujiale, NIU, Opendoor Technologies, Peloton, Poshmark, Slack, Square, StockX, Udaan, Wish, XPeng, Zendesk, and more. More information can be found at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3515808-1&amp;h=3630861891&amp;u=https%3A%2F%2Fwww.ggvc.com%2F&amp;a=www.ggvc.com">www.ggvc.com</a> and @ggvcapital.

Socure Named to GGV Capital’s Inaugural Embedded Fintech 50 List