Why Effectiv?

This strategic move elevates our digital identity verification and fraud portfolio of solutions with a comprehensive, developer-friendly real-time decisioning engine. It introduces dramatic efficiencies into how our customers will implement and manage their identity and fraud stacks, significantly accelerating their time to value with every decision.

The combination of the two organizations dramatically expands the kinds of fraud, risk and authentication issues we can solve together, providing capabilities far beyond onboarding that address identity and fraud challenges in payments, and authentication events throughout the entire customer lifecycle.

Our customers have long demanded that we offer a one-stop-shop to build their identity and fraud stacks with simplicity, flexibility and efficiency, and that time is here.

effectiv
Founded in 2021

Enabling AI-driven solutions for business and customer onboarding, transaction monitoring, payment fraud detection, and credit underwriting.

user onboarding
Automate risk decisions at onboarding and beyond
50+
Integrate with 50+ third-party data and solution providers
360
Gain a unified view of identity, transactions, and accounts

What this means for Socure customers

Socure has invested a decade in solving arguably the most difficult risk challenge in the digital landscape saying ‘yes’ to more brand new consumers at onboarding, while deterring the most difficult fraud attacks, at scale. We did that by building a comprehensive portfolio of solutions that provide a 360-degree view of identity what we now call ‘certainty in identity’.

With the Effectiv platform, our customers can now easily integrate our solutions, along with those from third parties, in combinations that automate risk and trust decisions at onboarding and beyond in connected workflows from a single end point.

Additionally, Effectiv introduces transaction-level solutions to Socure’s portfolio, including real-time payments fraud and AML transaction monitoring, which both require a platform built for unprecedented speed, scale, and flexibility in analytics.

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"Socure's acquisition of Effectiv expands the company’s capabilities beyond onboarding and identity verification to include full risk process optimization. This acquisition allows Socure to offer a more comprehensive solution that enables financial institutions to consolidate their technology stacks and develop a more integrated approach to fraud prevention."

- Jim Mortenson
Strategic advisor, Fraud & AML
Datos Insights