Socure acquires Effectiv
The market’s first unified identity, fraud,
and risk decision engine
Why Effectiv?
This strategic move elevates our digital identity verification and fraud portfolio of solutions with a comprehensive, developer-friendly real-time decisioning engine. It introduces dramatic efficiencies into how our customers will implement and manage their identity and fraud stacks, significantly accelerating their time to value with every decision.
The combination of the two organizations dramatically expands the kinds of fraud, risk and authentication issues we can solve together, providing capabilities far beyond onboarding that address identity and fraud challenges in payments, and authentication events throughout the entire customer lifecycle.
Our customers have long demanded that we offer a one-stop-shop to build their identity and fraud stacks with simplicity, flexibility and efficiency, and that time is here.
Founded in 2021
Enabling AI-driven solutions for business and customer onboarding, transaction monitoring, payment fraud detection, and credit underwriting.
Automate risk decisions at onboarding and beyond
Integrate with 50+ third-party data and solution providers
Gain a unified view of identity, transactions, and accounts
What this means for Socure customers
Socure has invested a decade in solving arguably the most difficult risk challenge in the digital landscape — saying ‘yes’ to more brand new consumers at onboarding, while deterring the most difficult fraud attacks, at scale. We did that by building a comprehensive portfolio of solutions that provide a 360-degree view of identity — what we now call ‘certainty in identity’.
With the Effectiv platform, our customers can now easily integrate our solutions, along with those from third parties, in combinations that automate risk and trust decisions at onboarding and beyond in connected workflows from a single end point.
What this means for Effectiv customers
Current Effectiv customers will be able to continue to access and login to the platform through this link, and access our API documentation through this link. We are working on migrating the platform and API documentation over the coming months, and customers will receive notification at the appropriate time.
Our goal is to continue supporting customers through this transition. Please don’t hesitate to reach out to your account manager if you have any questions.
Solve Fraud and Risk at Every Step of the Customer Journey
The combination of Socure and Effectiv creates a unified platform that addresses fraud and risk seamlessly across the entire customer lifecycle. By integrating Socure’s industry-leading identity verification and fraud solutions with Effectiv’s real-time decisioning, orchestration capabilities, unified case management, and AI agents, businesses can tackle challenges from onboarding and authentication to payments and transaction monitoring. This powerful partnership provides a single endpoint for holistic risk management, enabling organizations to detect threats faster, reduce complexity, and deliver a secure, frictionless experience for their customers.
KYC (Know-Your-Customer) and Onboarding
powered by a dynamic waterfall methodology, ensuring accurate identity verification, reducing manual reviews, and enabling a smooth, frictionless onboarding experience.
KYB
(Know-Your-Business)
(Know-Your-Business)
with automated workflows that verify business verification and ultimate beneficial owners (UBOs), ensuring compliance, minimizing fraud risks, and expediting business onboarding.
AML Transaction Monitoring
with real-time workflows that detect suspicious activity and leverage machine learning models to analyze transaction patterns, flag anomalies, and ensure compliance with regulatory requirements while minimizing false positives.
Credit Underwriting
where businesses can run fraud, CIP/KYC, and credit checks in parallel, combining traditional credit data with alternative sources like cash flow and employment details to deliver faster, accurate, and compliant lending decisions in real-time.
Payment Fraud Detection
capabilities across card, ACH, wire, check, and real-time payment rails utilizing 1000’s of feature computations, heuristics, velocity checks and machine learning models to prevent fraud and approve legitimate transactions.
"Socure's acquisition of Effectiv expands the company’s capabilities beyond onboarding and identity verification to include full risk process optimization. This acquisition allows Socure to offer a more comprehensive solution that enables financial institutions to consolidate their technology stacks and develop a more integrated approach to fraud prevention."
- Jim Mortenson
Strategic advisor, Fraud & AML
Datos Insights