2025 is going to be transformative for Socure, and I couldn’t be more excited to share why. We’re not just evolving, we’re completely changing who we are as a company. Socure is becoming the go-to AI-powered platform for any identity, fraud, risk, or compliance challenge our customers face. And that’s not just an ambition — we’re already executing on it.
Let me explain three massive moves we’re making to shake up the industry and help our customers solve their most complex identity verification, AML, payment and authentication challenges.
Start Here: Identity at the Core
Identity is at the core of everything we do across every decision. The bigger company you are, the more mission critical every single percentage point matters.
You need to know the identity before you underwrite a consumer, you need to know the identity isn’t on a watchlist, you need to know it’s certainly Johnny before determining whether he’s a risk to abuse disputes. This is why we started with building the first set of solutions to deliver certainty in identity across every single dimension of an identity, and this is why we’ve spent over a decade relentlessly focused on being the absolute best.
Customers often ask how we’re the top performing solution across so many different things. It’s because of the combinatorial power of the Socure platform. We built device, phone ownership, and document verification into a single solution. We have the only ID fraud model that takes into account PII, geolocation, device and behavioral into a single machine learning model with 500+ signals. We can do device, one time password, and prefill with the highest match rates in the industry. Entity resolution is at the core of everyone we do, making our name matching algorithms and entity correlation scores within sanction screening the best in the world. We verify more good identities than any other company, or any combination of companies, this is the Socure guarantee.
Coming Soon: RiskOS — A Game-Changing AI Decisioning Platform
Building on our acquisition of Effectiv, on February 12 we will be launching RiskOS, an AI-powered risk decisioning platform that represents a transformative evolution in how businesses manage identity, fraud, and risk – with persistent ID at the core.
By combining our industry-leading identity verification solutions with Effectiv’s sophisticated orchestration and decisioning capabilities, we’re creating the industry’s first truly comprehensive platform for identity, fraud and risk decisioning across the entire customer lifecycle, with more than 40 partner solutions available through the platform.
This isn’t just another platform or rules engine — what the Effectiv team built is best in class, highly scalable to 10s of thousands of real-time computations and combined with Socure’s market-leading performing solutions and GenAI workflow and model explainability through our AI agents, it’s a fundamental reimagining of how enterprises can quickly decision on any product, any dataset, at any point in the customer journey, with the highest degree of certainty available in the industry, without having to write a single line of code.
Through RiskOS, Identity Certainty and the SocureID will become the nucleus of every onboarding, authentication, payment or trust and safety decision, as well as ongoing automated alerts as a customer base changes risk, identity elements or ends up on sanctions lists. Socure can help solve one or all of them, depending on customer requirements.
Expanding Our Capabilities
Our expanded capabilities now address the entire customer journey — from prefill at onboarding, ACH transfers, ATO prevention and authentication, to age verification, account recovery, KYC, KYB, and more.
Head to head, Socure delivers the best performing IDV, fraud and AML solutions in the industry. With nearly 20 Socure-developed best-in-class offerings unified under RiskOS, alongside another 40 partner solutions, we’re uniquely positioned to provide customized solutions that deliver immediate business value, reducing integration time by 3-4 months while accelerating time to value across any risk decision.
2025 is our year to completely redefine what’s possible in identity verification, fraud, and risk decisioning. If Socure isn’t on your roadmap, I’d love the opportunity to discuss what problems we can help you solve.
Stay tuned for our RiskOS launch on February 12!
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Johnny Ayers
Johnny Ayers is founder and CEO of Socure. Since founding the company in 2012, he has had a number of roles, including managing and leading strategy for the Direct Sales, Channel, Product, and Growth organizations. Johnny has been instrumental in building the company's tremendous customer base and suite of industry-leading digital identity verification and fraud prevention solutions. He is also a frequent expert speaker on fraud, authentication, and KYC/AML, and has been quoted in publications such as the WSJ, Forbes, Bloomberg, Thomson Reuters, Cheddar, PYMNTS.com, and more. In 2022 he was awarded Ernst & Young’s Entrepreneur of the Year, Finovate Executive of the Year, and has been named by Goldman Sachs as one of the top 100 Entrepreneurs of 2021 and 2022. Outside of Socure, Johnny is an investor in and an advisor to companies including; Acorns, Alloy, Astra, Bask, BillGo, Chipper Cash, Commerce Ventures, Curve, MoCaFi, and more.